로지스틱스 회귀분석을 통한 기내서비스 품질 향상에 관한 연구 -승무원 근무경력을 중심으로-

This paper researched cabin crews` opinions about competitive advantages and pthe enhancement of in-flight services by surveying flight attendants in a full service carrier. This paper analyzed what the competitive advantages of in-flight services, cabin crews felt, really were and also analyzed airline`s strategies to improve service in the future researching empirically the survey result of 194 samples. Through multinomial logistic regression, the fact human service and specialized service are more important strategies to enhance service is correlated with cabin crew`s experience in upper class. The answers to prefer specialized service to improve cabin services were, on the other hands, converged on the crews with less than five years of experience in a upper class. The meanings, relationship of in-flight service items and comments on this study were also discussed in this paper.