Mass Customization and Performance Assessment: Overview and Research Directions

Mass customization (MC) has been introduced as the future of manufacturing, and great results have been proven. Recent research, however, documents a high failure rate for companies trying to adapt to MC as a business strategy. Making this transition is, as highlighted by several scholars, an enterprise transformation that requires strategic control mechanisms. This paper contributes to existing MC literature with an overview and analysis of available MC performance assessment methods. Shortcomings of the literature are identified and directions for future research given.

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