Notice of RetractionDynamic customer segmentation analysis based on customer value in electronic business environment

In this paper, we broaden traditional marketplace segmentation index by creating a dynamic index system based on customer value, as in today's changing electronic business environment, customer purchasing behavior is more complicated, diversified and fast changing with more channels to choose. BP neural network is applied to create dynamic customer segmentation model. This segmentation model helps to categorize customer type and find the most valued customer dynamically. Using this model long term optimized the limited resource usage dynamically.