Development of Fuzzy Exploratory Factor Analysis for Designing an E-Learning Service Quality Assessment Model

The exploratory factor analysis (EFA) method is regarded as one of the most well-known statistical multivariate analysis methods, which is used to discover the underlying structure of a relatively large set of variables. The EFA has a wide range of applications due to its properties such as data reduction. In this paper, the fuzzy EFA (FEFA) method was developed to maintain the uncertain nature of the data related to the variables. The FEFA method is used to construct an e-learning service quality assessment model. Several assignment criteria have been classified to identify the strengths and weaknesses of an e-learning system, to provide an information system for educational institutions, and rank these information systems. The assessment measures of an e-learning service are determined from the students’ and users’ perspectives by exploring previous models and using open questionnaires. In addition, due to the typical uncertainty of assessment indicators, a questionnaire was designed with triangular fuzzy numbers to increase the value of the information collected from evaluating e-learning users. By implementing the developed FEFA, an e-learning assessment model was constructed with 13 latent variables including reliable infrastructure, benefits and financial support, government support, perception and knowledge, educational facilities, quality of holding classes, entrance conditions, meeting the needs of students, process of education, planning, flexibility of courses, professors’ opinion, and information exchange.

[1]  Jane P. Laudon,et al.  Management Information Systems: Managing the Digital Firm , 2010 .

[2]  Min-Chun Yu,et al.  Measuring Service Quality via a Fuzzy Analytical Approach , 2015, Int. J. Fuzzy Syst..

[3]  Ying-Feng Kuo,et al.  Understanding e-learning service quality of a commercial bank by using Kano's model , 2011 .

[4]  Monica Stănescu,et al.  Quality Analysis Model of the E-learning Training System for Sports Occupations , 2015 .

[5]  William J. Kettinger,et al.  Pragmatic Perspectives on the Measurement of Information Systems Service Quality Analysis with LISREL : An Appendix to Pragmatic Perspectives on the Measurement of Information Systems Service Quality , 2002 .

[6]  Xiaohui Liu,et al.  Examining the moderating effect of individual-level cultural values on users’ acceptance of E-learning in developing countries: a structural equation modeling of an extended technology acceptance model , 2017, Interact. Learn. Environ..

[7]  Fábio Nazareno Machado-da-Silva,et al.  Student Satisfaction Process In Virtual Learning System: Considerations Based In Information And Service Quality From Brazil’s Experience , 2014 .

[8]  Arunodaya Raj Mishra,et al.  Exponential Intuitionistic Fuzzy Information Measure with Assessment of Service Quality , 2016, International Journal of Fuzzy Systems.

[9]  G. Dominici,et al.  How to build an e-learning product: factors for student/customer satisfaction , 2013 .

[10]  Suihuai Yu,et al.  A hybrid approach based on fuzzy AHP and 2-tuple fuzzy linguistic method for evaluation in-flight service quality , 2017 .

[11]  K. Meyer Quality in Distance Education: Focus on On-Line Learning. ASHE-ERIC Higher Education Report. Jossey-Bass Higher and Adult Education Series. , 2002 .

[12]  Hei-Chia Wang,et al.  Assessing e-learning 2.0 system success , 2011, Comput. Educ..

[13]  Luise Brosser,et al.  The Quality Initiative of E-Learning in Germany (QEG) -- Management for Quality and Standards in E-Learning , 2015 .

[14]  Tanzila Saba,et al.  Implications of E-learning systems and self-efficiency on students outcomes: a model approach , 2012, Human-centric Computing and Information Sciences.

[15]  Stephen R. Gulliver,et al.  Factors determining e-learning service quality , 2018, Br. J. Educ. Technol..

[16]  Alireza Hassanzadeh,et al.  A model for measuring e-learning systems success in universities , 2012, Expert Syst. Appl..

[17]  Yung-Ming Cheng,et al.  Effects of quality antecedents on e-learning acceptance , 2012, Internet Res..

[18]  Zhijun Yan,et al.  An Empirical Study: Measuring the Service Quality of an e-Learning System with the Model of ZOT SERVQUAL , 2010, 2010 International Conference on E-Business and E-Government.

[19]  Yoshiteru Nakamori,et al.  Factor Space Model for Fuzzy Data , 1997 .

[20]  Tiago Oliveira,et al.  E-learning success determinants: Brazilian empirical study , 2018, Comput. Educ..

[21]  Teoh Sian Hoon,et al.  System Quality and its Influence on Students’ Learning Satisfaction in UiTM Shah Alam , 2013 .

[22]  A. Parasuraman,et al.  SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. , 1988 .

[23]  Angel A. Juan,et al.  How Do Students Measure Service Quality in e-Learning? A Case Study regarding an Internet-Based University. , 2010 .

[24]  Rupert Ward,et al.  Developing a General Extended Technology Acceptance Model for E-Learning (GETAMEL) by analysing commonly used external factors , 2016, Comput. Hum. Behav..

[25]  Hossein Sayyadi Tooranloo,et al.  Pathology the Internet Banking Service Quality Using Failure Mode and Effect Analysis in Interval-Valued Intuitionistic Fuzzy Environment , 2017, Int. J. Fuzzy Syst..

[26]  Andreas Fruth,et al.  ICT and E-Learning – Catalysts for Innovation and Quality in Higher Education , 2015 .

[27]  Z. Wanzare,et al.  Rethinking staff development in Kenya: agenda for the twenty‐first century , 2000 .

[28]  MohammadiHossein Investigating users' perspectives on e-learning , 2015 .

[29]  I. Jung The dimensions of e-learning quality: from the learner’s perspective , 2011 .

[30]  Jia Frydenberg,et al.  Quality Standards in eLearning: A Matrix of Analysis. , 2002 .

[31]  Chiao-Chen Chang,et al.  Exploring the determinants of e‐learning systems continuance intention in academic libraries , 2013 .

[32]  D. Baker Schooling All the Masses: Reconsidering the Origins of American Schooling in the Postbellum Era. , 1999 .

[33]  Manuela Aparicio,et al.  Grit in the path to e-learning success , 2017, Comput. Hum. Behav..

[34]  Jie Lu,et al.  Cost benefit factor analysis in e‐services , 2003 .

[35]  José Ramón Hilera,et al.  Special Issue on quality in e-learning , 2012, J. Comput. Assist. Learn..

[36]  Jan M. Pawlowski,et al.  Handbook on Quality and Standardisation in E-Learning , 2006 .

[37]  Ren Yi,et al.  Exploring an on-line course applicability assessment to assist learners in course selection and learning effectiveness improving in e-learning , 2017 .

[38]  Fabio Nascimbeni,et al.  Quality of e-learning: Negotiating a strategy, implementing a policy , 2006 .

[39]  A. Alzahrani,et al.  E-learning continuance satisfaction in higher education: a unified perspective from instructors and students , 2018 .

[40]  Martin Misut,et al.  Measuring of Quality in the Context of e-Learning , 2015 .

[41]  J. C. Flanagan Psychological Bulletin THE CRITICAL INCIDENT TECHNIQUE , 2022 .

[42]  Doris Lee,et al.  Web‐based Learning in Corporations: who is using it and why, who is not and why not? , 2002 .

[43]  Yang Liu,et al.  A Method for Evaluating Service Quality with Hesitant Fuzzy Linguistic Information , 2018, Int. J. Fuzzy Syst..

[44]  D. Gamage,et al.  Factors affecting to effective eLearning: Learners Perspective , 2017 .

[45]  Terry Anderson,et al.  The Theory and Practice of Online Learning , 2009 .

[46]  D. Chapman The management and administration of education across Asia: changing challenges , 1998 .

[47]  J. Overall,et al.  Applied multivariate analysis , 1983 .

[48]  Gülçin Büyüközkan,et al.  A combined fuzzy AHP and fuzzy TOPSIS based strategic analysis of electronic service quality in healthcare industry , 2012, Expert Syst. Appl..

[49]  郭英峰,et al.  Understanding e-learning service quality attributes of a commercial bank by using Kano’s model , 2011 .

[50]  Ching-Lai Hwang,et al.  Fuzzy Multiple Attribute Decision Making - Methods and Applications , 1992, Lecture Notes in Economics and Mathematical Systems.

[51]  Wei Hsu,et al.  A Fuzzy Multiple-Criteria Decision-Making System for Analyzing Gaps of Service Quality , 2015, Int. J. Fuzzy Syst..

[52]  Ephraim R. McLean,et al.  Information Systems Success: The Quest for the Dependent Variable , 1992, Inf. Syst. Res..

[53]  Hossein Mohammadi,et al.  Investigating users' perspectives on e-learning: An integration of TAM and IS success model , 2015, Comput. Hum. Behav..