论文信息 - Electronic customer care: The innovative path to e-loyalty - 字舞流文

Electronic customer care: The innovative path to e-loyalty

Sonja M Salmen | Andrew Muir | Sonja M. Salmen | Andrew Muir

[1] Georg Fassott,et al. Electronic Commerce und Kundenbindung , 1999 .

[2] U. Hansen. Marketing im gesellschaftlichen Dialog , 1996 .