Contingent dynamics of IS strategic alignment in small and medium-sized enterprises

Purpose – This paper seeks to understand how strategic information systems (IS) alignment takes place in small and medium‐sized enterprises (SMEs).Design/methodology/approach – The paper employs a qualitative and quantitative analysis of data from 27 cases.Findings – A contingent model allows re‐interpretation of earlier findings that appear to be inconsistent. First, benefit realisation depends on alignment between IS and business strategies. Second, IS investment is frequently limited to supporting operations and transactions. Third, organizations with more sophisticated IS tend to perform less successfully than those with less complex systems, the greatest alignment and highest performance are reported for systems to improve efficiency, and organizations that adopt a low‐cost approach are unlikely to use IS strategically.Research limitations/implications – The paper extends understanding of the contingent nature of SMEs' investment in, and use of, IS, and of the effect of market position on IS manageme...

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