Understanding Positive and Negative Outcomes of SNSs Usage from A Social Network Analysis Aspect

Social Networking Sites (SNSs) shape the individuals’ online network structures and real life communication patterns. However integrating offline networks and lowering communication cost can increase social support as well as social stressors (overloads and conflicts). This study focused on the online network structure’s influence on both positive and negative outcomes of SNSs usage. In this paper, the causal relationships between the positive benefits (social support) and negative outcomes (social conflicts and social overload) are also discussed.

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