Co-Branding: The Effects of E-Tailer and Delivery Carrier Familiarity on Price and E-Tailer Perceptions
暂无分享,去创建一个
[1] G. Bobinski,et al. Retail “sale” advertising, perceived retailer credibility, and price rationale , 1996 .
[2] Bernard L. Simonin,et al. Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes , 1998 .
[3] Elliot Rabinovich,et al. The futute of the web , 2007 .
[4] Robert E. Smith,et al. Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies , 1999 .
[5] Randi Priluck,et al. Co‐branding: brand equity and trial effects , 2000 .
[6] Abhijit Biswas,et al. Contextual Effects of Reference Prices in Retail Advertisements , 1991 .
[7] Pingjun Jiang,et al. How third-party certification programs relate to consumer trust in online transactions: An exploratory study , 2008 .
[8] B. Lavale. Keep the customer satisfied. , 2003 .
[9] C. Farn,et al. Investigating Initial Trust Toward E-tailers from the Elaboration Likelihood Model Perspective , 2006 .
[10] D. A. Kenny,et al. The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. , 1986, Journal of personality and social psychology.
[11] Dan C. Weilbaker,et al. The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search , 1988 .
[12] M. Gilly,et al. eTailQ: dimensionalizing, measuring and predicting etail quality , 2003 .
[13] M. Laroche,et al. Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context , 1996 .
[14] A. Griffin,et al. Best Practice for Customer Satisfaction in Manufacturing Firms , 1995 .
[15] C. Whan Park,et al. Composite Branding Alliances: An Investigation of Extension and Feedback Effects , 1996 .
[16] Kenneth K. Boyer,et al. THE LAST MILE CHALLENGE: EVALUATING THE EFFECTS OF CUSTOMER DENSITY AND DELIVERY WINDOW PATTERNS , 2009 .
[17] Manjit S. Yadav,et al. Is the price right? Understanding contingent processing in reference price formation , 1998 .
[18] Robert W. Ruekert,et al. Signaling Unobservable Product Quality through a Brand Ally , 1999 .
[19] Anthony D. Miyazaki. Online Privacy and the Disclosure of Cookie Use: Effects on Consumer Trust and Anticipated Patronage , 2008 .
[20] K. B. Monroe,et al. Consumer Perceptions of Comparative Price Advertisements , 1981 .
[21] Michael T. Elliott,et al. Factors that Affect Attitude Toward a Retail Web Site , 2005 .
[22] Kirthi Kalyanam,et al. The e-marketing mix: A contribution of the e-tailing wars , 2002 .
[23] Kristopher J Preacher,et al. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models , 2008, Behavior research methods.
[24] John O. Summers,et al. Checking the Success of Manipulations in Marketing Experiments , 1986 .
[25] Scot Burton,et al. The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads , 1991 .
[26] Donald R. Lichtenstein,et al. Contextual Influences on Perceptions of Merchant-Supplied Reference Prices , 1989 .
[27] A. d’Astous,et al. An experimental investigation of the use of brand extension and co‐branding strategies in the arts , 2007 .
[28] Todd J. Arnold,et al. Retail Online Assurances: Typology Development and Empirical Analysis , 2007 .
[29] L. Zucker. Production of trust: Institutional sources of economic structure, 1840–1920. , 1986 .
[30] B. Wernerfelt,et al. Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond , 1988 .
[31] Anthony D. Miyazaki,et al. Internet Seals of Approval: Effects on Online Privacy Policies and Consumer Perceptions , 2002 .
[32] Kenneth K. Boyer,et al. Critical Issues in Internet Retailing , 2007 .
[33] F. Sultan,et al. Placing Trust at the Center of Your Internet Strategy , 2000 .
[34] Joseph P. Cannon,et al. Understanding the Influence of National Culture on the Development of Trust , 1998 .
[35] C. W. Park,et al. Familiarity and Its Impact on Consumer Decision Biases and Heuristics , 1981 .
[36] David L. Mothersbaugh,et al. Consumer Knowledge Assessment , 1994 .
[37] Jin Yong Park,et al. The Moderating Effect of Online Purchase Experience on the Evaluation of Online Store Attributes and the Subsequent Impact on Market Response Outcomes , 2006 .
[38] Kathryn M. Kimery,et al. Signals of Trustworthiness in E-Commerce: Consumer Understanding of Third-Party Assurance Seals , 2006, J. Electron. Commer. Organ..
[39] Izak Benbasat,et al. Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies , 2006, J. Manag. Inf. Syst..
[40] Kristopher J Preacher,et al. SPSS and SAS procedures for estimating indirect effects in simple mediation models , 2004, Behavior research methods, instruments, & computers : a journal of the Psychonomic Society, Inc.
[41] Scot Burton,et al. THE LAST MILE: AN EXAMINATION OF EFFECTS OF ONLINE RETAIL DELIVERY STRATEGIES ON CONSUMERS , 2003 .
[42] John G. Lynch,et al. Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces , 1997 .
[43] Kevin Lane Keller,et al. Brand Familiarity and Advertising Repetition Effects , 2003 .