Measurement of the ratio of the production cross sections times branching fractions of Bc+/- to J/psi pi+/- and B+/- to J/psi K+/- and B(Bc+/- to J/psi pi+/- pi+/- pi-/+)/B(Bc+/- to J/psi pi+/-) in pp collisions at sqrt(s) = 7 TeV