Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround

From the Publisher: Louis V. Gerstner, Jr., Chairman and CEO of IBM, shares his experiences and insights as he takes the lumbering, failing IBM giant and turns it into a highly-profitable, nimble services enterprise. Writing in an exciting, fast-paced narrative style, Gerstner takes readers through his experiences at IBM ? from the high-powered recruiting pressure to take the Chairman's position, to first days on the job learning the strengths and weaknesses of IBM, to formulating and successfully implementing a turnaround strategy. Filled with Gerstner's personal insights as he explores the company, institutes changes, and rebuilds IBM for the 21st century, readers will have unprecedented access to the mind of the CEO. Refreshing and candid throughout, Gerstner pulls no punches as shows readers what he did and why he did it. Gerstner led the greatest and most successful corporate turnaround in American history. Under his leadership, IBM went from a teetering giant to one of today's most preeminent worldwide corporations. About the Author: Louis V. Gerstner, Jr. is chairman of the IBM Board of Directors, the position he retained following his retirement on March 1, 2002 as IBM Chief Executive Officer. Mr, Gerstner was named chairman and CEO of IBM on April 1, 1993. Prior to joining IBM, Mr. Gerstner served for four years as CEO of RJR Nabisco, Inc. This was preceeded by an 11-year career at American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidary, American Express Travel Related Services Company. Prior to that, Mr. Gerstner was a director of the management-consulting firm of McKinset & Co., which he joined in 1965.