Olfaction, Emotion and Associative Learning: Effects on Motivated Behavior

Two experiments were conducted to investigate emotional associative learning to odors and subsequent behavioral effects. In Experiment 1, participants experienced a frustration mood induction in the presence of an unfamiliar ambient odor and later worked on puzzle tests in a room scented with either the same-odor, a different-odor, or no-odor. Participants in the same-odor condition spent significantly less time working on the tests than participants in the other conditions; however, test accuracy did not vary. To clarify the findings, Experiment 2 included a test-only control and an emotionally neutral same-odor conditions. Results were compatible with the conclusion that decreased time spent by participants in the negative-same-odor condition was due to emotions elicited by associative learning to the ambient odor, although alternative interpretations remain possible. These data extend our previous results with children and suggest that odors readily become associated to emotions and can thereby influence behavior.

[1]  C. Wysocki,et al.  The nature and duration of adaptation following long-term odor exposure , 1996, Perception & psychophysics.

[2]  P. Lovibond,et al.  Protection from extinction in human fear conditioning. , 2000, Behaviour research and therapy.

[3]  H. Ehrlichman,et al.  Startle reflex modulation by pleasant and unpleasant odors in a between-subjects design. , 1997, Psychophysiology.

[4]  S. Knasko,et al.  Pleasant odors and congruency: effects on approach behavior. , 1995, Chemical senses.

[5]  Persistent effects of early odor exposure on human neonates , 1991 .

[6]  J. Forgas Feeling and Doing: Affective Influences on Interpersonal Behavior , 2002 .

[7]  G. A. Mendelsohn,et al.  Affect grid : A single-item scale of pleasure and arousal , 1989 .

[8]  M. Schleidt,et al.  A cross-cultural study on the attitude towards personal odors , 2004, Journal of Chemical Ecology.

[9]  A. Isen,et al.  The Influence of Positive Affect on Clinical Problem solving , 1991, Medical decision making : an international journal of the Society for Medical Decision Making.

[10]  R. Herz,et al.  The effects of cue distinctiveness on odor-based context-dependent memory , 1997, Memory & cognition.

[11]  A. Öhman Part VI. Evaluating evaluative conditioning: Some comments on “cognitions, evaluations, and conditioning: Rules of sequence and rules of consequence” by Levey and Martin , 1983 .

[12]  Eric Vermetten,et al.  Olfaction as a traumatic reminder in posttraumatic stress disorder: case reports and review. , 2003, The Journal of clinical psychiatry.

[13]  Tim Otto,et al.  Behavioral and neuropsychological foundations of olfactory fear conditioning , 2000, Behavioural Brain Research.

[14]  S. Schiffman,et al.  Effect of pleasant odors on mood of males at midlife: Comparison of African-American and European-American men , 1995, Brain Research Bulletin.

[15]  R. Porter,et al.  Olfactory preferences resulting from mere exposure in human neonates , 1986 .

[16]  C. Braun,et al.  Emotional qualities of odors and their influence on the startle reflex in humans. , 1994, Psychophysiology.

[17]  A. Dittmar,et al.  Basic Emotions Evoked by Odorants Comparison Between Autonomic Responses and Self-Evaluation , 1997, Physiology & Behavior.

[18]  R. Herz,et al.  Ambient odors associated to failure influence cognitive performance in children. , 1999, Developmental psychobiology.

[19]  F. Baeyens,et al.  Toilet rooms, body massages, and smells: Two field studies on human evaluative odor conditioning , 1996 .

[20]  Michael Conway,et al.  Negative affect leads to low-effort cognition: attributional processing for observed social behavior , 1989 .

[21]  A. Dittmar,et al.  Emotional Responses Evoked by Dental Odors: An Evaluation from Autonomic Parameters , 1998, Journal of dental research.

[22]  T. Engen Odor sensation and memory , 1991 .

[23]  A. Isen,et al.  Toward understanding the role of affect in cognition. , 1984 .

[24]  The acquisition of odour hedonics , 1988 .

[25]  R. R. Miller,et al.  What's elementary about associative learning? , 1997, Annual review of psychology.

[26]  S. Russ Affect and Creativity: the Role of Affect and Play in the Creative Process , 1993 .

[27]  The role of cognition and effort in the use of emotions to guide behavior , 1993 .

[28]  S. Schiffman,et al.  The effect of pleasant odors and hormone status on mood of women at midlife , 1995, Brain Research Bulletin.

[29]  Frank Baeyens,et al.  Flavor-flavor and color-flavor conditioning in humans , 1990 .

[30]  J. M. Carroll,et al.  On the bipolarity of positive and negative affect. , 1999, Psychological bulletin.

[31]  R. Herz Caffeine effects on mood and memory. , 1999, Behaviour research and therapy.

[32]  R. Herz,et al.  Emotion experienced during encoding enhances odor retrieval cue effectiveness. , 1997, The American journal of psychology.

[33]  T Kobayakawa,et al.  Differences in perception of everyday odors: a Japanese-German cross-cultural study. , 1998, Chemical senses.

[34]  A. Isen,et al.  Positive affect and decision making. , 1993 .

[35]  G. Dodd,et al.  Unconscious odour conditioning in human subjects , 1983, Biological Psychology.

[36]  Regina M. Sullivan,et al.  Clinical Usefulness of Maternal Odor in Newborns: Soothing and Feeding Preparatory Responses , 1998, Neonatology.

[37]  J. Mennella Mother's Milk: A Medium for Early Flavor Experiences , 1995, Journal of human lactation : official journal of International Lactation Consultant Association.

[38]  R. Herz,et al.  Changing Odor Hedonic Perception Through Emotional Associations in Humans , 2004, International Journal of Comparative Psychology.

[39]  G. Dodd,et al.  Fragrance : the psychology and biology of perfume , 1992 .

[40]  E. Hirt,et al.  The Role of Mood in Quantitative and Qualitative Aspects of Performance: Single or Multiple Mechanisms? , 1997 .

[41]  G. Gendolla On the Impact of Mood on Behavior: An Integrative Theory and a Review , 2000 .

[42]  Joseph Kavanaugh The Content of Implicit Leadership Theories: an Investigation of Achievement Orientation, Task Orientation, and Relationships Orientation Under Varied Task Difficulty and Achievement Conditions. , 1986 .

[43]  J. Rotton,et al.  Affective and Cognitive Consequences of Malodorous Pollution , 1983 .

[44]  G. Beauchamp,et al.  The Effects of Repeated Exposure to Garlic-Flavored Milk on the Nursling's Behavior , 1993, Pediatric Research.

[45]  N. Feather,et al.  The relationship of persistence at a task to expectation of success and achievement related motives. , 1961, Journal of abnormal and social psychology.

[46]  G. Beauchamp,et al.  The transfer of alcohol to human milk. Effects on flavor and the infant's behavior. , 1991, The New England journal of medicine.

[47]  S. Knasko,et al.  Ambient odor's effect on creativity, mood, and perceived health , 1992 .

[48]  L. F. Barrett,et al.  Handbook of emotions, 2nd ed. , 2000 .