论文信息 - Study of Customer Lifetime Value Model Based on Survival-Analysis Methods

Study of Customer Lifetime Value Model Based on Survival-Analysis Methods

Customer Lifetime Value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. By using survival-analysis approach, this paper studies the calculation of the parameters of retention rate and customer lifetime. Then an improved CLV model is attained and an example is discussed in detail.

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