Food exporters and co-opetition relationships: an analysis on the vegetable supply chain

Purpose – The purpose of this paper is to provide empirical evidence on the influence of co-opetition on food exporting in different distribution channels, taking as reference the vegetable farming-marketing sector in southeast Spain. Design/methodology/approach – The study analyses the data collected from vegetable exporters’ associations and the firms’ individual financial reports. A multivariate empirical model is developed to measure the impact of cooperation and competition relationships (both horizontal and vertical ones) on exporting. This model includes the influence of main buyers distinguishing basically between retailers and wholesalers. Findings – The results obtained show that diverse forms of collaboration with competitors, in both horizontal (such as logistics and research projects) and vertical dimensions (such as promotion and quality certifications) have positive effects on vegetable export propensity. These influences become more apparent when large retailers are the main buyers. Resear...

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