论文信息 - A CONJUNCTIVE-COMPENSATORY APPROACH TO THE SELF-EXPLICATION OF MULTIATTRIBUTED PREFERENCES*

A CONJUNCTIVE-COMPENSATORY APPROACH TO THE SELF-EXPLICATION OF MULTIATTRIBUTED PREFERENCES*

Consumer choice among multiattributed products is modeled as a two-stage process in which a conjunctive stage (that eliminates products with one or more “totally unacceptable” attribute levels) is followed by a compensatory stage (that trades off remaining products on multiple attributes). A self-explicated preference measurement procedure based on the two-stage model yielded a slightly larger predictive validity compared to conjoint analysis.

V. Srinivasan | V. Srinivasan

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