Factors Influencing Young Muslim Women's Decisions in Buying Halal Skincare

This study aims to examine the influence of lifestyle factor, religiosity, and consumer perceptions on young Muslim women's decisions to buy halal skincare in the Kota Lhokseumawe. This study uses primary data obtained by distributing structured questionnaires to 112 respondents. The sample was selected with a purposive sampling approach. The data analysis method used is multiple linear regression with the help of SPSS Software. The results of the study indicate that lifestyle, level of religiosity, and consumer perception have positive dan significant effect on young Muslim women's decisions in buying halal skincare products in Kota Lhokseumawe. This finding has implications for the development of the concept of purchasing halal products.

[1]  R. Amalia,et al.  Analisis Pengaruh Halal Awareness, Religiusitas, Gaya Hidup, dan Viral Marketing terhadap Keputusan Pembelian Produk Skincare dan Kosmetik Halal (Studi pada Generasi Z di DKI Jakarta) , 2022, account.

[2]  A. Asnawi,et al.  DIGITAL MARKETING: Determinasi Keputusan Berbelanja Online , 2022, E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis.

[3]  Sumera Syed,et al.  Psychological needs as underlying forces of halal food purchase intention , 2022, Journal of Islamic Marketing.

[4]  Naufal Bachri,et al.  What Determines E-Loyalty and E-Trust of Indonesian Muslim Lecturers Using Video Conference? , 2022, Share: Jurnal Ekonomi dan Keuangan Islam.

[5]  B. Alserhan,et al.  Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products , 2022, Technological Forecasting and Social Change.

[6]  Ibdalsyah Ibdalsyah,et al.  Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12 , 2021, El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam.

[7]  Naufal Bachri,et al.  PENGARUH BAURAN PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN KONSUMEN MEMILIKI KARTU KREDIT BANK BRI DENGAN GAYA HIDUP SEBAGAI VARIABEL MODERATING , 2021, J-MIND (Jurnal Manajemen Indonesia).

[8]  H. Usman,et al.  Impact of Muslim decision-making style and religiosity on intention to purchasing certified halal food , 2021 .

[9]  Soney Mathews,et al.  A Study of the Impact of Lifestyle on Consumer Purchase Decision of Young Indians , 2021, AIMS International Journal of Management.

[10]  Wahyu Adhi Saputro,et al.  PERSEPSI KONSUMEN TERHADAP PEMBELIAN PRODUK HERBAL DI KABUPATEN SUKOHARJO , 2020 .

[11]  Arga Hananto,et al.  “Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent?” , 2020 .

[12]  D. Kusumastuti.  Minat Beli Produk Halal di Indonesia: Studi Pemetaan Sistematis , 2020 .

[13]  B. Purwanto,et al.  The Effect of Halal Labeling, Advertisement Creativity and Lifestyle on Purchase Decisions of Wardah Products (Case Study of Students of Universitas Malahayati) , 2020 .

[14]  L. Kusdibyo,et al.  Persepsi Wanita Millennial terhadap Produk Kecantikan Hijau , 2020 .

[15]  M. Gorji,et al.  How sales promotion display affects customer shopping intentions in retails , 2020 .

[16]  Firqah Annajiyah Mansyuroh.  Pengaruh Persepsi Dan Religiusitas Terhadap Pembelian Skin Care Tanpa Label Halal Pada Muslim Generasi Z di Banjarmasin , 2020 .

[17]  Fitria Halim,et al.  PENGARUH SIKAP KONSUMEN DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA MINI MARKET MAWAR BALIMBINGAN , 2020 .

[18]  Hendri Hermawan Adinugraha.  Persepsi Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Minuman Halal , 2020 .

[19]  I. Sarah,et al.  Does religiosity matter for customer loyalty? Evidence from halal cosmetics , 2020, Journal of Islamic Marketing.

[20]  A. Asnawi,et al.  Hasil Cek Plagiasi (Fuzzy AHP model in influencing the decision to visit a coffee shop) , 2020 .

[21]  H. Hendrayati,et al.  Analysis of green marketing on purchasing decisions , 2020 .

[22]  Chan Hsiao,et al.  Explorations of employee-based brand equity in the banking industry from a perceived-leadership perspective , 2019, International Journal of Bank Marketing.

[23]  Tatiek Nurhayati,et al.  Personal intrinsic religiosity and product knowledge on halal product purchase intention , 2019, Journal of Islamic Marketing.

[24]  A. Fitri,et al.  PENGARUH KEMAMPUAN INOVASI TERHADAP KEPUTUSAN PEMBELIAN ROTI BANTAL MELALUI DAYA TARIK PRODUK DAN DAYA TARIK PROMOSI SEBAGAI VARIABEL MEDIASI DI KOTA BANDA ACEH , 2018 .

[25]  H. M. Tahir,et al.  Exploring the Relationship between Religiosity, Brand Trust and Green Purchase Intention as a Catalyst of Attitude , 2017 .

[26]  Byomesh Tripathi,et al.  Spirituality and Religiosity and Its Role in Health and Diseases , 2017, Journal of Religion and Health.

[27]  Rafael Lucian.  How Brazilians shop? An investigation of Brazilians’ consumer values, lifestyles and mindset , 2017 .

[28]  Chetna Kudeshia,et al.  Social eWOM: does it affect the brand attitude and purchase intention of brands? , 2017 .

[29]  Néji Bouslama,et al.  Effect of religiosity on luxury consumer behavior: the case of the Tunisian Muslim , 2017 .

[30]  Rotinsulu Jopie Jorie,et al.  PENGARUH PERSEPSI KONSUMEN DAN KEPERCAYAAN TERHADAP PENGGUNAAN JASA ASURANSI PADA ASURANSI JASINDO MANADO , 2015 .

[31]  Wan Suryani.  Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Fakultas Ekonomi Universitas Islam Sumatera Utara Al Munawaroh Medan , 2013 .

[32]  Geoffrey Randall.  Principles of Marketing , 1993 .

[33]  M. Firmansyah.  Perilaku konsumen : sikap dan pemasaran , 2018 .

[34]  Erna Ferrinadewi.  PENGARUH THREAT EMOTION KONSUMEN DAN BRAND TRUST PADA KEPUTUSAN PEMBELIAN PRODUK SUSU ANLENE DI SURABAYA , 2007 .

[35]  Chin Tiong Tan,et al.  Marketing Management: An Asian Perspective , 1998 .