A Systematic Review of Extant Literature in Social Media in the Marketing Perspective

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[54]  Wu He,et al.  Insights into the adoption of social media mashups , 2014, Internet Res..

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[59]  Veronica Liljander,et al.  Customer engagement in a Facebook brand community , 2012 .

[60]  Rolf Gerritsen,et al.  What do we know about social media in tourism? A review , 2014 .

[61]  Galen Clavio,et al.  Uses and gratifications of a retired female athlete's twitter followers. , 2010 .

[62]  Judith Mair,et al.  Social Media in Destination Choice: Distinctive Electronic Word-of-Mouth Dimensions , 2013 .

[63]  P. Leeflang,et al.  Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing , 2012 .

[64]  R. Brodie,et al.  Consumer engagement in a virtual brand community: An exploratory analysis , 2013 .

[65]  A. Eagleman Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies , 2013 .

[66]  Yogesh Kumar Dwivedi,et al.  Customers’ Intention and Adoption of Telebanking in Jordan , 2016, Inf. Syst. Manag..

[67]  S. J. Chinn,et al.  Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers , 2010 .

[68]  Hélia Gonçalves Pereira,et al.  Say yes to Facebook and get your customers involved! Relationships in a world of social networks , 2014 .

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[71]  Hsi-Peng Lu,et al.  Persuasive messages, popularity cohesion, and message diffusion in social media marketing , 2015 .