Unfriending on Facebook: Friend Request and Online/Offline Behavior Analysis

Objectives: Determine the role of the friend request in unfriending decisions. Find factors in unfriending decisions and find differences in the perception of online and offline behaviors that vary depending on the unfriending decision. Method: Survey research conducted online. 690 surveys about unfriending were analyzed using exploratory statistical techniques. Results: The research results show that the initiator of the friend request has more than their expected share of unfriends compared to those who receive the friend request. There are online and offline factors for unfriending decisions; the research identified six constructs to evaluate unfriending decisions. There are 4 components for online behaviors (unimportant/frequent posts, polarizing posts, inappropriate posts and everyday life posts) and 2 offline components (disliked behavior and changes in the relationship). Survey respondents who said they unfriend for online reasons were more likely to agree that the person posted too frequently about unimportant topics, polarizing topics, and inappropriate topics compared to those who unfriended for offline reasons.

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