Breaking Barriers with Building Blocks: The Story of the City of Edmonton’s Award-Winning Bicycle Education Videos

In 2009, the population of the City of Edmonton in Alberta, Canada was booming, putting a strain on infrastructure: they needed to reduce their reliance on single-occupant vehicles. In response, the Edmonton City Council approved plans to expand their interconnected multimodal transportation system of light rail transit and bus networks, pedestrian facilities, and bike routes. The City of Edmonton’s Transportation Services department set to work implementing a 10-year plan to design and install quality cycling infrastructure. The aim: create a network of routes that would connect people to the places they wanted to go and promote cycling as a safe and healthy alternative for traveling around the city.