Application of Quality Function Deployment for New Business R&D Strategy Development

This paper describes a decision-making framework for Research and Development (RD an inverse usage of QFD that defines new customer needs from new technology development can support a step-by-step approach for future business creation in this context. The paper includes a detailed example from the medical device industry that demonstrates the utility of the method in R&D strategy decision process.Copyright © 2005 by ASME