Consumer-based m-commerce: exploring consumer perception of mobile applications

With m-commerce still in its infancy, there have been relatively few attempts to systematically explore the opportunities and challenges posed by m-commerce. This study is an early attempt aims to provide empirical data on consumer perception of mobile applications. This paper first examines the value proposition of mobility. It then investigates m-commerce operation modes and potential consumer-based applications. A consumer perception survey was conducted to reveal the attributes that are perceived as important by consumers for making m-commerce choices. Results provide company executives with useful insights into m-commerce applications and their commercial potentials.

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