The Effect of Managers' Market Orientation Perspective on Orientation Attitude, job Satisfaction and Organizational Commitment (Case Study: Noor Ista Khorasan Company)

Frequently the market orientation is described as marketing practical approach, which can be used as a resource for sustainable competitive advantage. The aim of the present study is the review of market orientation and its impact on the staff and especially on staff's job satisfaction and organizational commitment. The research method is based on application purpose and its nature is descriptive - survey. This study was conducted as a case study in Noor Ista Khorasan Company. The all staffs of Noor Ista Khorasan Company in different levels comprise the statistical population of this study. Data collecting tools was a questionnaire whose reliability was determined by Cronbach's alpha and Cronbach's alpha for all variables were determined over 0.7. The 150 questionnaires were distributed randomly among the employees of the company that after the eliminating incomplete questionnaires, a total number of 88 questionnaires were collected and analyzed. In this study in analyzes part and statistical tests to examine the demographic characteristics of the statistical population has used of descriptive statistical and to test the research hypothesis and the existence of a relationship between variables have used of the linear regression equation and SPSS20 software. Based on the results only one of the six research hypotheses are confirmed.

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