Professional Service Organizations and Focus

This paper suggests a framework for operations managers to use in making focus decisions in professional services. This framework is supported empirically from data from the health care industry using three types of data: 1 industry statistics, 2 case studies, and 3 questionnaire surveys. Our objective has been to: 1 gain a better understanding of the concept of focus as it applies to the health care sector, 2 develop a framework to assist service operations managers with focus decisions, and 3 develop a base from which to generalize about micro-focusing decisions in professional services.