Online Product Configuration in e-Commerce with 3D Web Viewing Technology

This paper presents a novel idea for online 3D product configuration in e-Commerce and its prototyping system using the Web viewing technology. The end user is allowed to choose the configuration of each individual component, assemble the chosen components, and see the resulting product in real time with a regular browser. This system provides a set of graphical functions such as zoom, rotation, section, and annotation that facilitate the user interactions with 3D complex product over the Internet. It collects the customer preference and feedback of the product by transferring the information over to and stored in a backend PDM system. The presented idea serves as an effective approach to realizing mass customization in electric business.

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