A Novel Approach for User Navigation Pattern Discovery and Analysis for Web Usage Mining

Websites on the internet are useful source of infor mation in our day-to-day activity. Web Usage Mining (WUM) is one of the major applications of data mini ng, artificial intelligence and so on to the web da ta to predict the user’s visiting behaviours and obtains their interests by analyzing the patterns.WUM has t urned out to be one of the considerable areas of research in the field of computer and information science. Weblog is one of the major sources which contain all the i nformation regarding the users visited links, brows ing patterns, time spent on a page or link and this inf ormation can be used in several applications like a daptive web sites, personalized services, customer profilin g, pre-fetching, creating attractive web sites etc. WUM consists of preprocessing, pattern discovery and pa ttern analysis. Log data is typically noisy and unc lear, so preprocessing is an essential process for effective mining process. In the preprocessing phase, the da ta cleaning process includes removal of records of gra phics, videos, format information, records with the failed HTTP status code and robots cleaning. In the second phase, the user behaviour is organized into a set of clusters using Weighted Fuzzy-Possibilistic C-Me ans (WFPCM), which consists of “similar” data items based on the user behaviour and navigation patterns for the use of pattern discovery. In the third pha se, classification of the user behaviour is carried out for the purpose of analyzing the user behaviour us ing Adaptive Neuro-Fuzzy Inference System with Subtractive Algorithm (ANFIS-SA). The performance of the proposed work is evaluated based on accuracy, execution time and convergence behaviour using anonymous microsoft web dataset.

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