Bridging the Strategic Outcome Measurement Gap in Manufacturing Organizations

Research in manufacturing strategy is necessary to build knowledge about how to compete in a global economy. Many new techniques and technologies are being touted in the literature as cures for industrial performance inertia. However, these techniques and technologies cannot be properly evaluated because of strategic performance measurement problems. This article describes problems with measuring strategic outcomes. A method is then presented for conducting research that requires strategic outcome measurements. One of the major themes is that this method should be temporary; it is far more important for university-industry ties to become closer, and for efforts to be directed at finding practical, standardized methods for measuring strategic outcomes.

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