Method for pushing contents using bluetooth access point, contents push service system and bluetooth access point apparatus for the same

A contents push method using a Bluetooth AP(Access Point), a contents push system therefor, and a Bluetooth AP device are provided to enable the Bluetooth AP to push contents through serial port connection with a Bluetooth terminal, in order that a zone-based service can be provided. A Bluetooth AP device periodically searches a Bluetooth terminal, and conducts registration of the searched Bluetooth terminal(S301,S303). The device attempts serial port connection with the registered Bluetooth terminal(S305,S307). If the serial port connection with the terminal is successful, the device pushes contents data which is stored inside to the terminal(S309,S311). The device releases the serial port connection with the terminal(S313).