Does competitive tendering improve customer satisfaction with public transport? A case study for the Netherlands

During 10years experience with competitive tendering of regional and local public transport in the Netherlands, national average trip satisfaction of passengers increased from 6.84 to 7.25 (+0.41). This is a remarkable improvement, but a closer look at the data reveals that also in regions without competitive tendering the improvement in satisfaction was substantial. The difference in the improvement for regions with and without tendering is only +0.06. Tendering led in the majority of concession areas to an improvement of average trip satisfaction, but in some 40% of the cases a deterioration was observed. A change of operator in general has a negative impact on satisfaction. We also find that the effect on satisfaction of early tendering is larger than of later tendering. This may well be the consequence of a shift in emphasis of authorities and operators from quality improvement to efficiency improvements. The model building and analysis is based on the comparison per year-pair of regions tendered versus regions non-tendered (in that specific year-pair). So we compare the effects on satisfaction of tendered regions relative to non-tendered regions.

[1]  David A. Hensher,et al.  Performance-based quality contracts for the bus sector: delivering social and commercial value for money , 2004 .

[2]  F. Buttle SERVQUAL: review, critique, research agenda , 1996 .

[3]  Edoardo Marcucci,et al.  Quality and Public Transport Service Contracts , 2007 .

[4]  Sally K. Widener,et al.  Linking Customer Satisfaction to the Service Concept and Customer Characteristics , 2008 .

[5]  A. Parasuraman,et al.  Delivering quality service : balancing customer perceptions and expectations , 1990 .

[6]  Steven A. Taylor,et al.  Measuring Service Quality: A Reexamination and Extension , 1992 .

[7]  A. Kroeger Book Review: Practical Sales Psychology , 1953 .

[8]  Laura Eboli,et al.  How to Capture the Passengers’ Point of View on a Transit Service through Rating and Choice Options , 2010 .

[9]  Hiroyuki Iseki,et al.  Style versus Service? An Analysis of User Perceptions of Transit Stops and Stations in Los Angeles , 2010 .

[10]  Marcus van Hagen Waiting experience at train stations , 2011 .

[11]  M. Diana,et al.  Measuring the satisfaction of multimodal travelers for local transit services in different urban contexts , 2012 .

[12]  Luigi dell’Olio,et al.  The quality of service desired by public transport users , 2011 .

[13]  Veronica Liljander,et al.  A Comparison of Episode Performance and Relationship Performance for a Discrete Service , 1995 .

[14]  Kathryn Bishop Gagliano,et al.  Customer Expectations and Perceptions of Service Quality in Retail Apparel Specialty Stores , 1994 .

[15]  Dawn Iacobucci,et al.  The Calculus of Service Quality and Customer Satisfaction: Theoretical and Empirical Differentiation and Integration: Volume 3 , 1994 .

[16]  Didier M Van de Velde,et al.  First Experience with Tendering at the Tactical Level (Service Design) in Dutch Public Transport , 2005 .

[17]  R. Oliver A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions , 1980 .

[18]  Peter R. Stopher,et al.  Service quality––developing a service quality index in the provision of commercial bus contracts , 2003 .

[19]  Laura Eboli,et al.  A methodology for evaluating transit service quality based on subjective and objective measures from the passenger’s point of view , 2011 .

[20]  Margareta Friman IMPLEMENTING QUALITY IMPROVEMENTS IN PUBLIC TRANSPORT , 2004 .

[21]  Gabriela Beirão,et al.  Understanding attitudes towards public transport and private car: A qualitative study , 2007 .

[22]  Stephen L. Vargo,et al.  Evolving to a New Dominant Logic for Marketing , 2004 .

[23]  Juan de Oña,et al.  A classification tree approach to identify key factors of transit service quality , 2012, Expert Syst. Appl..

[24]  Jillian Anable,et al.  Performance, importance and user disgruntlement: a six-step method for measuring satisfaction with travel modes. , 2007 .

[25]  Shannon W. Anderson,et al.  Drivers of Service Satisfaction , 2008 .

[26]  Constantinos Antoniou,et al.  Public transit user satisfaction: Variability and policy implications , 2008 .