Integrating Service Strategy in the Manufacturing Company

An integrated approach to after-sales support. The role of field service. Corporate strategy and service management. Developing the service planning and information systems. Designing the service organizational structure. Auditing field service performance. Application and results, a case study. Appendices: Presentation of analysis pattern for after-sale Support organization Survey of after-sale support organizations Presentation of the sample firms Forecasting and methods for expressing needs for parts.