Visual ethnography: Using photography in qualitative research

This article proposes a new way to use photographs in ethnographic research. The method builds on earlier examinations of the unique properties of photographic articulation, interpretation and use, employing the inherent ambiguities of photographic imagery. Responses to ethnographic photographs of a rural farm community were recorded during group interview sessions and analyzed in relation to additional ethnographic data gathered in order to study sociocultural continuity and change across generations in farm families.