Managing Outsourced Software Projects: An Analysis of Project Performance and Customer Satisfaction

We examine the drivers of project performance and customer satisfaction in outsourced software projects using a proprietary panel dataset. The data cover 822 customer observations related to 182 unique projects executed by an India-based software services vendor. Adopting a multidisciplinary perspective, we investigate how project planning, team stability, and communication effectiveness (antecedent variables) impact project performance and customer satisfaction. We delineate the direct and interactive influences of the antecedent variables. We also examine how these influences are moderated by two important project contexts: (a) the nature of software work (Maintenance & Development versus Testing projects) and (b) project maturity (New versus Mature projects). Among other results, we demonstrate that when project planning capabilities are high, the positive impact of team stability and communication effectiveness on project performance is even higher. In addition, our results suggest that the impact of communication on project performance is muted when team stability is high. Finally, we also demonstrate that the impact of the antecedent variables on project performance varies with the nature of software work. Our findings offer specific and actionable insights to managers that can help them manage outsourced projects better, and open up new research perspectives in the context of outsourced project management.

[1]  Narayan Ramasubbu,et al.  Work Dispersion, Process-Based Learning, and Offshore Software Development Performance , 2008, MIS Q..

[2]  C. Moorman,et al.  Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines , 2008 .

[3]  P. M. Podsakoff,et al.  Self-Reports in Organizational Research: Problems and Prospects , 1986 .

[4]  A. Parasuraman,et al.  Quality counts in services, too , 1985 .

[5]  Chockalingam Viswesvaran,et al.  The Effects of Temporal Separation on the Relations between Self-Reported Work Stressors and Strains , 2002 .

[6]  Tridas Mukhopadhyay,et al.  Software Processes and Project Performance , 1995, J. Manag. Inf. Syst..

[7]  Prabhudev Konana,et al.  The Social-Economic-Psychological model of technology adoption and usage: an application to online investing , 2005, Decis. Support Syst..

[8]  Jayashankar M. Swaminathan,et al.  A Matter of Balance: Specialization, Task Variety, and Individual Learning in a Software Maintenance Environment , 2009, Manag. Sci..

[9]  Nils O.E. Olsson,et al.  Management of flexibility in projects , 2006 .

[10]  Jayashankar M. Swaminathan,et al.  Information Technology Offshoring to India : Pitfalls , Opportunities and Trends , 2008 .

[11]  Mayuram S. Krishnan,et al.  The role of software processes and communication in offshore software development , 2002, CACM.

[12]  R. Sitgreaves Psychometric theory (2nd ed.). , 1979 .

[13]  Robert E. Kraut,et al.  Coordination in software development , 1995, CACM.

[14]  Alistair Cockburn,et al.  Agile Software Development: The Business of Innovation , 2001, Computer.

[15]  Michael A. Cusumano,et al.  Software Development Worldwide: The State of the Practice , 2003, IEEE Softw..

[16]  Sunil Mithas,et al.  Commentary - The Economic and Statistical Significance of Stock Returns on Customer Satisfaction , 2009, Mark. Sci..

[17]  A. V. D. Ven,et al.  Alternative forms of fit in contingency theory. , 1985 .

[18]  Milton Harris,et al.  Organization Design , 2000, Manag. Sci..

[19]  R. Dodhia A Review of Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences (3rd ed.) , 2005 .

[20]  K. Srinivasan,et al.  Drivers of customer satisfaction for software products: implications for design and service support , 1995 .

[21]  Jochen Wirtz,et al.  Introducing uncertain performance expectations in satisfaction models for services , 1999 .

[22]  Danny Miller,et al.  Environmental Fit Versus Internal Fit , 1992 .

[23]  Jianmin Jia,et al.  What You Don'T Know About Customer-Perceived Quality: the Role of Customer Expectation Distributions , 1999 .

[24]  Aleda V. Roth,et al.  Incentives That Induce Task-Related Effort, Helping, and Knowledge Sharing in Workgroups , 2007, Manag. Sci..

[25]  Suzanne Rivard,et al.  Toward an Assessment of Software Development Risk , 1993, J. Manag. Inf. Syst..

[26]  Enno Siemsen,et al.  Common Method Bias in Regression Models With Linear, Quadratic, and Interaction Effects , 2010 .

[27]  Prabhudev Konana,et al.  Customer Satisfaction in Virtual Environments: A Study of Online Investing , 2003, Manag. Sci..

[28]  J. Nunnally Psychometric Theory (2nd ed), New York: McGraw-Hill. , 1978 .

[29]  Mayuram S. Krishnan,et al.  Contracts in Offshore Software Development: An Empirical Analysis , 2003, Manag. Sci..

[30]  Forrest V. Morgeson,et al.  Customer Satisfaction and Stock Prices: High Returns, Low Risk: , 2006 .

[31]  Mark Keil,et al.  Understanding software project risk: a cluster analysis , 2004, Inf. Manag..

[32]  P. Danaher,et al.  Customer Satisfaction during the Service Delivery Process , 1994 .

[33]  A. Adam Whatever happened to information systems ethics? Caught between the devil and the deep blue sea , 2004 .

[34]  Narayan Ramasubbu,et al.  High tech, high touch: The effect of employee skills and customer heterogeneity on customer satisfaction with enterprise system support services , 2008, Decis. Support Syst..

[35]  Douglas M. Stewart PIECING TOGETHER SERVICE QUALITY: A FRAMEWORK FOR ROBUST SERVICE* , 2003 .

[36]  L. Phillips Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing , 1981 .

[37]  Jayashankar M. Swaminathan Indian Economic Superpower: Fiction or Future , 2009 .

[38]  Marco Iansiti,et al.  Special Issue on Design and Development: Developing Products on "Internet Time": The Anatomy of a Flexible Development Process , 2001, Manag. Sci..

[39]  Srinivas Talluri,et al.  Faster, better, cheaper: A study of NPD project efficiency and performance tradeoffs , 2006 .

[40]  P. Sweeney,et al.  Research Notes. Distributive and Procedural Justice as Predictors of Satisfaction with Personal and Organizational Outcomes , 1992 .

[41]  Tarek K. Abdel-Hamid,et al.  The Economics of Software Quality Assurance: A Simulation-Based Case Study , 1988, MIS Q..

[42]  Jacob Cohen,et al.  Applied multiple regression/correlation analysis for the behavioral sciences , 1979 .

[43]  Alan MacCormack,et al.  Managing the Sources of Uncertainty: Matching Process and Context in Software Development , 2003 .

[44]  鄭宇庭 行銷硏究 : Marketing research , 2009 .

[45]  R. J. House,et al.  Organizations: A Quantum View , 1984 .

[46]  Sendil K. Ethiraj,et al.  Where Do Capabilities Come from and How Do They Matter? A Study in the Software Services Industry , 2005 .

[47]  Dirk Sliwka,et al.  Do new brooms sweep clean? When and why dismissing a manager increases the subordinates' performance , 2003 .

[48]  Sergey M. Avdoshin,et al.  Software risk management , 2011, 2011 7th Central and Eastern European Software Engineering Conference (CEE-SECR).

[49]  Robert P. Leone,et al.  Managing Business-to-Business Customer Relationships following Key Contact Employee Turnover in a Vendor Firm , 2002 .

[50]  Bill Curtis,et al.  A field study of the software design process for large systems , 1988, CACM.

[51]  A. Roth,et al.  A taxonomy of manufacturing strategies , 1994 .

[52]  Marion G. Sobol,et al.  IS outsourcing practices in the USA, Japan and Finland: a comparative study , 1997, J. Inf. Technol..

[53]  Elliot Bendoly,et al.  Moderating effects of information access on project management behavior, performance and perceptions , 2007 .

[54]  I G Kreft,et al.  The Effect of Different Forms of Centering in Hierarchical Linear Models. , 1995, Multivariate behavioral research.

[55]  Suzanne Rivard,et al.  An Integrative Contingency Model of Software Project Risk Management , 2001, J. Manag. Inf. Syst..

[56]  Sarma R. Nidumolu The Effect of Coordination and Uncertainty on Software Project Performance: Residual Performance Risk as an Intervening Variable , 1995, Inf. Syst. Res..

[57]  Mary C. Meyer,et al.  Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology , 1998 .

[58]  E. Forster,et al.  Passage to India? , 1976, Nature.

[59]  John A. Czepiel Service encounters and service relationships: Implications for research , 1990 .

[60]  Cheryl Gaimon,et al.  The Creation of Output and Quality in Services: A Framework to Analyze Information Technology‐Worker Systems , 2004 .

[61]  Robert J. Chapman,et al.  The role of system dynamics in understanding the impact of changes to key project personnel on design production within construction projects , 1998 .

[62]  Bandula Jayatilaka,et al.  Information systems outsourcing: a survey and analysis of the literature , 2004, DATB.

[63]  Stephen W. Brown,et al.  A Gap Analysis of Professional Service Quality , 1989 .

[64]  P. Sweeney,et al.  Distributive and procedural justice as predictors of satisfaction with personal and organizational outcomes. , 1992 .

[65]  Kristian Kreiner In search of relevance: Project management in drifting environments , 1995 .

[66]  R. Katz,et al.  Investigating the Not Invented Here (NIH) syndrome: A look at the performance, tenure, and communication patterns of 50 R & D Project Groups , 1982 .