Designing for Social Use in Public Places – a Conceptual Framework of Social Interaction

Most interactive technology is designed for the individual user pursuing either a work-oriented accomplishment of tasks or an experience-oriented aesthetic/pleasurable endeavor. In the project here presented that design paradigm is turned up-side-down focusing on social use and social context. I furthermore argue that this social user perspective can be applied in other design projects and I provide a designer’s conceptual framework of social interaction, based on both a theoretical and empirical background.

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