论文信息 - Benefit Bundle Analysis

Benefit Bundle Analysis

ABSTRACT This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising Research to be a ‘classic’ - an article that has withstood the test of time. First published in 1972, the authors discuss how product and service benefit analysis can assist in market segmentation. Specifically it covers the question of quantifying benefit importance, and introduces the concept of benefit bundle analysis (as an extension to conjoint and other trade-off utility models).

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[2] J. Kruskal. Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data , 1965 .

[3] Seymour Banks. The Relationships between Preference and Purchase of Brands , 1950 .

[4] Russell I. Haley. Benefit Segmentation: A Decision-oriented Research Tool , 1968 .

[5] A. Tynan,et al. Market Segmentation , 2018, Entrepreneurial Management Theory and Practice.