RFID and Consumer Privacy

ABSTRACT The increasing use of radio frequency identification (RFID) technology applications brings potential to create profound implications for customer relationships, namely consumer privacy. RFID provides many benefits to both consumers and businesses engaged in traditional and Internet commerce, however, there exist privacy concerns generated by the current and potential use of the technology. This article discusses such concerns, as well as potential misuse of RFID and ways in which proposed and pending legislation could address consumer privacy issues.

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