Method, device and multimedia player for displaying information display item

The present invention discloses a method, device and multimedia player for displaying an information display item, relating to the field of multimedia playing. The method comprises: when playing an information display item, receiving a determination instruction sent by a remote control apparatus bound to a multimedia player; according to the determination instruction, displaying description information related to the information display item, the description information having a displayed graphical code; and after confirming that the graphical code has been scanned, replacing the description information with first expansion information related to the information display item and performing display. The present invention solves the problem in the related art in which in the process of playing an information display item a user is limited to passively playing, and thus the information acquired by the user on the basis of the information display item is comparatively limited, and the push effect of the information display item is comparatively poor. The invention increases interactivity between a multimedia player and a user when playing a information display item, further improving a push effect of the information display item.