Generic Milk Advertising: Optimal Allocation Among Types of Media

Generic Milk Advertising: Optimal Allocation Among Types of MediaJames G. Pritchett, Donald J. Liu and Harry M. KaiserSenior authorship shared. James Pritchett is a graduate research assistant in the Dept. ofApplied Economics, University of Minnesota. Donald Liu is an assistant professor in theDepartment of Applied Economics, University of Minnesota. Harry Kaiser is an associateprofessor in the Department of Agricultural, Resource and Managerial Economics, CornellUniversity.

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