Stereotypes and Politics: Reflections on Personas

Using personas in requirement analysis and software development is becoming more and more common. The potential and problems with this method of user representation are discussed controversially in HCI research. While personas might help focus on the audience, prioritize, challenge assumptions, and prevent self-referential design, the success of the method depends on how and on what basis the persona descriptions are developed, perceived, and employed. Personas run the risk of reinscribing existing stereotypes and following more of an I-methodological than a user-centered approach. This paper gives an overview of the academic discourse regarding benefits and downfalls of the persona method. A semi-structured interview study researched how usability experts perceive and navigate the controversies of this discourse. The qualitative analysis showed that conflicting paradigms are embedded in the legitimization practices of HCI in the political realities of computer science and corporate settings leading to contradictions and compromises.

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