Multi-view Personality Profiling Based on Longitudinal Data

Personality profiling is an essential application for the marketing, advertisement and sales industries. Indeed, the knowledge about one’s personality may help in understanding the reasons behind one’s behavior and his/her motivation in undertaking new life challenges. In this study, we take the first step towards solving the problem of automatic personality profiling. Specifically, we propose the idea of fusing multi-source multi-modal temporal data in our computational “PersonalLSTM” framework for automatic user personality inference. Experimental results show that incorporation of multi-source temporal data allows for more accurate personality profiling, as compared to non-temporal baselines and different data source combinations.

[1]  Tat-Seng Chua,et al.  Cross-Domain Recommendation via Clustering on Multi-Layer Graphs , 2017, SIGIR.

[2]  Tat-Seng Chua,et al.  Harvesting Multiple Sources for User Profile Learning: a Big Data Study , 2015, ICMR.

[3]  Jürgen Schmidhuber,et al.  Learning Precise Timing with LSTM Recurrent Networks , 2003, J. Mach. Learn. Res..

[4]  A. Kaplan,et al.  Users of the world, unite! The challenges and opportunities of Social Media , 2010 .

[5]  M. Kosinski,et al.  Computer-based personality judgments are more accurate than those made by humans , 2015, Proceedings of the National Academy of Sciences.

[6]  Nicholas Jing Yuan,et al.  Beyond the Words: Predicting User Personality from Heterogeneous Information , 2017, WSDM.

[7]  Sibel Adali,et al.  Predicting Personality with Social Behavior , 2012, 2012 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining.

[8]  T. Graepel,et al.  Private traits and attributes are predictable from digital records of human behavior , 2013, Proceedings of the National Academy of Sciences.

[9]  Jennifer Golbeck,et al.  Predicting personality with social media , 2011, CHI Extended Abstracts.

[10]  Scott Nowson,et al.  A Language-independent and Compositional Model for Personality Trait Recognition from Short Texts , 2016, EACL.

[11]  James W. Pennebaker,et al.  Linguistic Inquiry and Word Count (LIWC2007) , 2007 .

[12]  Minlie Huang,et al.  Modeling Rich Contexts for Sentiment Classification with LSTM , 2016, ArXiv.

[13]  H. Sebastian Seung,et al.  Learning the parts of objects by non-negative matrix factorization , 1999, Nature.

[14]  M. A. Richard,et al.  Teacher's Myers-Briggs personality profiles: Identifying effective teacher personality traits , 2007 .

[15]  Benno Stein,et al.  Overview of the 2 nd Author Profiling Task at PAN 2014 , 2014 .

[16]  The Impact of Cognitive Style on Communication , 1994 .

[17]  Fei-Fei Li,et al.  ImageNet: A large-scale hierarchical image database , 2009, 2009 IEEE Conference on Computer Vision and Pattern Recognition.

[18]  Margaret L. Kern,et al.  Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach , 2013, PloS one.

[19]  Tat-Seng Chua,et al.  Towards User Personality Profiling from Multiple Social Networks , 2017, AAAI.

[20]  J. Pennebaker,et al.  Psychological aspects of natural language. use: our words, our selves. , 2003, Annual review of psychology.

[21]  Walter Daelemans,et al.  TwiSty: A Multilingual Twitter Stylometry Corpus for Gender and Personality Profiling , 2016, LREC.

[22]  Tat-Seng Chua,et al.  360 ◦ User Profiling : Past , Future , and Applications , 2016 .

[23]  Tat-Seng Chua,et al.  bBridge: A Big Data Platform for Social Multimedia Analytics , 2016, ACM Multimedia.

[24]  Meng Wang,et al.  Learning User Attributes via Mobile Social Multimedia Analytics , 2017, ACM Trans. Intell. Syst. Technol..

[25]  Vikas Sindhwani,et al.  Learning evolving and emerging topics in social media: a dynamic nmf approach with temporal regularization , 2012, WSDM '12.

[26]  Paul T. Costa,et al.  Personality in Adulthood: A Five-Factor Theory Perspective , 2005 .

[27]  Luming Zhang,et al.  Multiple Social Network Learning and Its Application in Volunteerism Tendency Prediction , 2015, SIGIR.

[28]  Benno Stein,et al.  Overview of the 3rd Author Profiling Task at PAN 2015 , 2015, CLEF.

[29]  I. B. Myers Manual: A Guide to the Development and Use of the Myers-Briggs Type Indicator , 1985 .