论文信息 - Quantifying the Value of Local Showrooms in Consumer Search and Purchase

Quantifying the Value of Local Showrooms in Consumer Search and Purchase

We investigate how the presence and absence of local showrooms impact customers' searching and purchasing behavior with competitors. Using an exogenous event of showroom exit, we found that showrooms not only impact sales of competitors, but more importantly, change the intensity of customer search.

Ying Xie | Zhiqiang Zheng | Jayarajan Samuel

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