The influence of high/low-context culture and power distance on choice of communication media: Students’ media choice to communicate with Professors in Japan and America

Abstract This study focuses on two widely used cultural constructs, high-context (HC)/low-context (LC) culture, and power distance (PD), and investigates their influence on media choice behavior. The propositions that Japan is a higher context and PD culture than the United States were tested. The study also explored the association between individual cultural values and choice of communication media. The results, the post hoc analysis, implications and limitations are presented.

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