Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior
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Gary J. Russell | Alan D. J. Cooke | Timothy P. Derdenger | Irwin R. Levin | John W. Pracejus | V. Rao | H. Bhargava | R. Venkatesh | Nitin Mehta | Nanda S. Kumar | Yu Ma | Hwang Kim