Men's shopping satisfaction and store preferences

Abstract Changes in men's lifestyles have resulted in dramatic changes in the menswear industry. The purpose of this study was to determine satisfaction experienced by male consumers when shopping for personal apparel items, to identify stores patronized by men, and to determine store attributes important to male consumers. A questionnaire was used to collect data from a nonrandom sample of 201 men, primarily university students. The majority of respondents were satisfied with shopping experiences. Department stores were most preferred; while price, quality, and selection of merchandise were the most important attributes for respondents when shopping for apparel for themselves.