Sustainability Marketing Strategy: An Analysis of Recent Literature
暂无分享,去创建一个
[1] Michael Jay Polonsky,et al. An Introduction To Green Marketing , 1994 .
[2] Morgan P. Miles,et al. Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage , 2000 .
[3] David A. Bradbard,et al. Web Accessibility: An Introduction and Implications for a Corporate Social Responsibility Marketing Strategy , 2007 .
[4] Gurmeet Kaur,et al. Green Marketing: An Attitudinal and Behavioural Analysis of Indian Consumers , 2004 .
[5] Vera Ivanaj,et al. Is Sustainable Development in Multinational Enterprises a Marketing Issue , 2007 .
[6] Brian L. Connelly,et al. Toward a “theoretical toolbox” for sustainability research in marketing , 2011 .
[7] Paul Stoneman,et al. Marketing Strategies and Market Prospects for Environmentally‐Friendly Consumer Products1 , 1996 .
[8] Antonio Chamorro,et al. Green marketing philosophy: a study of Spanish firms with ecolabels , 2006 .
[9] George Fisk. Green Marketing: Multiplier for Appropriate Technology Transfer? , 1998 .
[10] Martin Charter,et al. Marketing and Sustainability , 2002 .
[11] D. Grundey,et al. Sustainable incentives in marketing and strategic greening: The cases of Lithuania and Romania , 2008 .
[12] M. Polonsky. Transformative green marketing: Impediments and opportunities , 2011 .
[13] Frank-Martin Belz,et al. Marketing strategies in the age of sustainable development: Evidence from the food industry , 2009 .
[14] Mark R. Gleim,et al. Green marketing strategies: an examination of stakeholders and the opportunities they present , 2011 .
[15] P. Kotler. Reinventing Marketing to Manage the Environmental Imperative , 2011 .
[16] G. H. Brundtland. World Commission on environment and development , 1985 .
[17] Lynette Knowles Mathur,et al. An Analysis of the Wealth Effects of Green Marketing Strategies , 2000 .
[18] L. Brennan,et al. Concepts in Conflict: Social Marketing and Sustainability , 2008 .
[19] Rh Walker,et al. Green Marketing and Green Places: A Taxonomy for the Destination Marketer , 1998 .
[20] Harold H. Kassarjian,et al. Incorporating Ecology into Marketing Strategy: The Case of Air Pollution , 1971 .
[21] Arnt Meyer,et al. What's in it for the customers? Successfully marketing green clothes , 2001 .
[22] Isabel-María García-Sánchez,et al. Are social and environmental practices a marketing tool , 2010 .
[23] Peter Jones,et al. Marketing and corporate social responsibility within food stores , 2007 .
[24] J. Higham,et al. Sustainable Market Orientation: A New Approach to Managing Marketing Strategy , 2010 .
[25] O. Ferrell,et al. Corporate social responsibility and marketing: An integrative framework , 2004 .
[26] Frank-Martin Belz,et al. Sustainability marketing — An innovative conception of marketing , 2010 .
[27] Jeretta Horn Nord,et al. MIS research: Journal status assessment and analysis , 1995, Inf. Manag..
[28] Lucie K. Ozanne,et al. Consequences of corporate environmental marketing strategies in New Zealand organisations , 2011 .
[29] Linda S. Munilla,et al. Marketing and environmental registration/certification: What industrial marketers should understand about ISO 14000 , 1997 .
[30] Monika I. Winn,et al. Sustainability marketing for the poorest of the poor , 2006 .
[31] Zillur Rahman,et al. Evolution of sustainability as marketing strategy: Beginning of new era , 2012 .
[32] L. Johnson,et al. Conceptualising a contemporary marketing mix for sustainable tourism , 2011 .
[33] J. Moisander,et al. The masculine mindset of environmental management and green marketing , 2000 .
[34] Nolberto Munier,et al. Introduction to sustainability : road to a better future , 2005 .
[35] G. Zaltman,et al. Social marketing: an approach to planned social change. , 1971 .
[36] Suzanne C. Beckmann,et al. Review and Critical Assessment of Research on Marketing and the Environment , 1998 .
[37] Shelby D. Hunt,et al. Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach , 2011 .
[38] Lalit M. Johri,et al. Green marketing of cosmetics and toiletries in Thailand , 1998 .
[39] Kenneth John Peattie,et al. Trappings versus substance in the greening of marketing planning , 1999 .
[40] D. Chhabra. Proposing a sustainable marketing framework for heritage tourism , 2009 .
[41] Stefan Seuring,et al. From a literature review to a conceptual framework for sustainable supply chain management , 2008 .
[42] Jaime Rivera-Camino,et al. Re‐evaluating green marketing strategy: a stakeholder perspective , 2007 .
[43] Anil Menon,et al. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy , 1997 .
[44] G. Zinkhan,et al. Review: An overview of marketing strategy and planning , 1994 .
[45] W. Kilbourne,et al. Green Marketing: A Theoretical Perspective , 1998 .
[46] Licen Indahwati Darsono. Corporate Social Responsibility and Marketing: What Works and What Doesn’t , 2009 .
[47] C. Bhattacharya,et al. Corporate Social Responsibility: A Corporate Marketing Perspective , 2011 .
[48] O. Ferrell,et al. A stakeholder model for implementing social responsibility in marketing , 2005 .
[49] Huan Li,et al. Green Marketing and Sustainable Development of Garment Industry-A Game between Cost and Profit , 2009 .
[50] David Hillier,et al. Marketing and sustainability , 2008 .
[51] W. Johnston,et al. The Supporting Function of Marketing in Corporate Social Responsibility , 2009 .
[52] E. Rex,et al. Beyond ecolabels: what green marketing can learn from conventional marketing , 2007 .
[53] A. Nkamnebe. Sustainability marketing in the emerging markets: imperatives, challenges, and agenda setting , 2011 .
[54] Martin Charter,et al. Greener Marketing : A Responsible Approach to Business , 1992 .
[55] Sumesh R. Nair,et al. An environmental marketing system - A proposed model based on Indian experience , 2008 .
[56] Sami Alsmadi. Green Marketing and the Concern over the Environment: Measuring Environmental Consciousness of Jordanian Consumers , 2007 .
[57] Terje I. Vaaland,et al. Corporate social responsibility: investigating theory and research in the marketing context , 2008 .
[58] Chris Koch,et al. Stakeholder perceptions of green marketing: the effect of demand and supply integration , 2011 .
[59] Donald A. Fuller. Sustainable Marketing: Managerial - Ecological Issues , 1999 .
[60] A. Gupta. Corporate Social Responsibility and Strategy , 2012 .
[61] Philemon Oyewole. Social Costs of Environmental Justice Associated with the Practice of Green Marketing , 2001 .
[62] Frank-Martin Belz,et al. Sustainability Marketing: A Global Perspective , 2009 .
[63] Ethical Dimensions of Sustainable Marketing: a Consumer Policy Perspective , 2007 .
[64] Stephen Tinsley,et al. Outlook for greener marketing: Unsettled and cyclonic , 1999 .
[65] Nelson Oly Ndubisi,et al. Stakeholder Influences on Environmental Marketing , 2011 .
[66] U. Jamrozy. Marketing of tourism: a paradigm shift toward sustainability , 2007 .
[67] E. Hansen,et al. Social responsibility in environmental marketing planning , 2003 .
[68] Brian R. Chabowski,et al. The Structure of Sustainability Research in Marketing, 1958-2008: A Basis for Future Research Opportunities , 2010 .
[69] Andrew Crane,et al. Facing the backlash: green marketing and strategic reorientation in the 1990s , 2000 .
[70] A. Iles. Shifting to green chemistry: the need for innovations in sustainability marketing , 2008 .
[71] Jorge Matute,et al. Green marketing strategy and the firm's performance: the moderating role of environmental culture , 2011 .
[72] James M. Sinkula,et al. Environmental marketing strategy and firm performance: Effects on new product performance and market share , 2005 .
[73] George Fisk,et al. Marketing and the Ecological Crisis , 1975 .
[74] Sergio Rubio,et al. Characteristics of research on green marketing , 2009 .
[75] Kenneth John Peattie,et al. Towards Sustainability: The Third Age of Green Marketing , 2001 .
[76] Agne Gadeikiene,et al. Expression of Green Marketing Developing the Conception of Corporate Social Responsibility , 2015 .
[77] Philip Kotler,et al. Best of Breed: When it Comes to Gaining a Market Edge While Supporting a Social Cause, “Corporate Social Marketing” Leads the Pack* , 2005 .
[78] E. Fraj-Andrés,et al. A Multidimensional Approach to the Influence of Environmental Marketing and Orientation on the Firm’s Organizational Performance , 2009 .
[79] Victoria L. Crittenden,et al. Market-oriented sustainability: a conceptual framework and propositions , 2011 .
[80] Michael Jay Polonsky,et al. Environmentally sustainable food production and marketing: Opportunity or hype? , 2006 .
[81] Leonidas C. Leonidou,et al. Research into environmental marketing/management: a bibliographic analysis , 2011 .
[82] X. Font,et al. The determinants of hotels' marketing managers' green marketing behaviour , 2010 .
[83] K. Peattie,et al. Green marketing: legend, myth, farce or prophesy? , 2005 .
[84] A. Lindgreen,et al. Purchasing and Marketing of Social and Environmental Sustainability for High-Tech Medical Equipment , 2009 .
[85] Arun Sharma,et al. Sustainability and business-to-business marketing: A framework and implications , 2010 .
[86] Andrew Crane,et al. The dynamics of marketing ethical products: A cultural perspective , 1997 .
[87] Zillur Rahman,et al. Customer experience: a critical literature review and research agenda , 2011 .
[88] Maria A. Jankowska. Going beyond Environmental Programs and Green Practices at the American Library Association , 2012 .
[89] Peter Jones,et al. What's in store? Retail marketing and corporate social responsibility , 2007 .
[90] Aseem Prakash,et al. GREEN MARKETING, PUBLIC POLICY AND MANAGERIAL STRATEGIES , 2002 .
[91] Bert van de Ven,et al. An Ethical Framework for the Marketing of Corporate Social Responsibility , 2008 .
[92] Eric M. Olson,et al. Marketing's contribution to the implementation of business strategy: an empirical analysis , 2001 .
[93] Morgan P. Miles,et al. ISO 14000 total quality environmental management: The integration of environmental marketing, total quality management, and corporate environmental policy , 1997 .