Fuzzy Logic Approach to Simulate the Role of Academic Performance and Competition on Strategic Intention within Jordanian Higher Education Institutions

Gaining accreditation from international bodies will improve university reputation, image and the scientific research quality (Bourini and Almsafir, 2014). As the observation from scholars, the Jordanian private universities seems to have an ambiguity in the strategic intention towards international accreditation also Jordanian HEIs were not aware of any suitable strategy formulation and implementation framework, which could be suitable for their peculiar environment. The objective of this study is to explore the possibility of academic performance role in shaping the intention to go for international accreditation within the perspective of Jordanian private universities. The researcher hypothesis that competition and academic performance has a significant relationship with strategic intention. Data were collected via questionnaire from University president, vise president, Dean, quality assurance directors, head of departments and professors. WarpPLS version 3.0 structural equation modeling was used to analyze the data and the relationships and effects among the constructs, then a fuzzy logic employed for model simulation regarding the relationship among the constructs. In particular, the research will interpret the models based on four conditions, which capture alternative interpretations of the dependencies, combining quantitative and qualitative information.

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