Recruitment 2020: How Recruitment is Changing and Why it Matters

The recruitment business landscape has changed remarkably over the past decade. The industry has grown rapidly, diversifying its services and making record profits year on year. The war for talent, the growing importance of soft skills, the drive for efficiency and the need for flexibility have all led to an increase in outsourcing and advertising to recruiters and greater efforts to reach candidates through advertising on and offline. In this report the authors argue that the traditional divide between extremely personalised recruitment for highly skilled jobs and relatively standardised recruitment processes for low-skilled jobs looks set to close in the coming years. A combination of new expectations and new opportunities will drive a more personalised approach across the spectrum.