69.1: Invited Paper: Advancements for Highest‐Performance LCD‐TV

Samsung continues to pursue state-of-the-art performance to propel the LCD-TV market. Past issues for LCD-TV have included achievement of high contrast ratio, preservation of low light detail, color tracking and color accuracy, high luminance and color uniformity, and high performance over a wide angle of view. As these are now legacy issues, Samsung has turned its attention to the last major performance challenge for LCD-TV, which is faithful motion image reproduction. This paper will consider the various approaches being taken to address this issue, then will describe new technology to counteract the problem, including a new panel structure to enable high speed driving. Additionally, Samsung has just announced groundbreaking of its 8th generation LCD-TV panel facility. This new development, which will enable highly efficient mass-production of >50″ screens, will also be reported.