Non-Invasive Personalized In-Store Location-Based Marketing: A Practical Use Case

[1]  Yang Wang,et al.  Unpacking People's Understandings of Bluetooth Beacon Systems - A Location-Based IoT Technology , 2019, HICSS.

[2]  Antonio Piccinno,et al.  Improving smart interactive experiences in cultural heritage through pattern recognition techniques , 2020, Pattern Recognit. Lett..

[3]  Carles Gomez,et al.  Overview and Evaluation of Bluetooth Low Energy: An Emerging Low-Power Wireless Technology , 2012, Sensors.

[4]  Robin Kravets,et al.  Aggio: A Coupon Safe for Privacy-Preserving Smart Retail Environments , 2018, 2018 IEEE/ACM Symposium on Edge Computing (SEC).

[5]  Malaika Brengman,et al.  In-store location-based marketing with beacons: from inflated expectations to smart use in retailing , 2019, Journal of Marketing Management.

[6]  Xiaochen Liu,et al.  TAR: Enabling Fine-Grained Targeted Advertising in Retail Stores , 2018, MobiSys.

[7]  Jie Liu,et al.  A realistic evaluation and comparison of indoor location technologies: experiences and lessons learned , 2015, IPSN.

[8]  Xiangen Hu,et al.  Lifestyles in Amazon: Evidence from online reviews enhanced recommender system , 2020, International Journal of Market Research.

[9]  Mohsen Kavehrad,et al.  Impact of Multipath Reflections on the Performance of Indoor Visible Light Positioning Systems , 2015, Journal of Lightwave Technology.

[10]  Gaël Varoquaux,et al.  Scikit-learn: Machine Learning in Python , 2011, J. Mach. Learn. Res..

[11]  Roberto Pierdicca,et al.  Robust and affordable retail customer profiling by vision and radio beacon sensor fusion , 2016, Pattern Recognit. Lett..

[12]  Zsolt Toth,et al.  Development of Bluetooth based indoor positioning application , 2018, 2018 IEEE International Conference on Future IoT Technologies (Future IoT).

[13]  MajumdarRupak,et al.  Race detection for Android applications , 2014 .

[14]  MARTINA JONSSON.  Exploring Designs for Enhancing the In-store Customer Experience through Digital Product Information in Fashion Retail , 2018 .

[15]  Lior Rokach,et al.  Introduction to Recommender Systems Handbook , 2011, Recommender Systems Handbook.

[16]  Rupak Majumdar,et al.  Race detection for Android applications , 2014, PLDI.

[17]  Nikita Adkar,et al.  Bluetooth Beacon Applications in Retail Market , 2018, 2018 International Conference On Advances in Communication and Computing Technology (ICACCT).

[18]  Francis J Mulhern,et al.  Integrated marketing communications: From media channels to digital connectivity , 2009 .