Faculty & Research Working Paper New Product Distribution and Inter-Channel Competition: Market-Making, Market-Taking, and Competitive Effects in Several
暂无分享,去创建一个
[1] J. Farley,et al. A Model of the Distribution of Branded Personal Products in Jamaica , 1968, JMR, Journal of marketing research.
[2] G. Tellis,et al. Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables , 1997 .
[3] T. S. Robertson,et al. A Propositional Inventory for New Diffusion Research , 1985 .
[4] Pradeep K. Chintagunta,et al. A Bayesian Model to Forecast New Product Performance in Domestic and International Markets , 1999 .
[5] James Reardon,et al. The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype, and Intercategory Competition , 1999 .
[6] Heather A. Haveman. Follow the leader: Mimetic isomorphism and entry into new markets , 1993 .
[7] J. M. Jones,et al. Incorporating distribution into new product diffusion models , 1991 .
[8] Henrich R. Greve,et al. Patterns of Competition: The Diffusion of a Market Position in Radio Broadcasting , 1996 .
[9] J. Eliashberg,et al. MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures , 2000 .
[10] Charlotte H. Mason,et al. The role of distribution in the diffusion of new durable consumer products , 1990 .
[11] Geoffrey A. Moore. Crossing the chasm : marketing and selling high-tech products to mainstream customers , 1999 .
[12] Lakshman Krishnamurthi,et al. The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis , 1999 .
[13] Venkatesh Shankar. New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact , 1999 .
[14] B. Bayus. The Consumer Durable Replacement Buyer , 1991 .
[15] B. Bayus. The Dynamic Pricing of Next Generation Consumer Durables , 1992 .
[16] Wayne S. DeSarbo,et al. A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns , 1993 .
[17] Leonard J. Parsons,et al. An Econometric Analysis of Advertising, Retail Availability, and Sales of a New Brand , 1974 .
[18] Bart J. Bronnenberg,et al. The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution , 2000 .
[19] Philip M. Parker,et al. Price Elasticity Dynamics over the Adoption Life Cycle , 1992 .
[20] Peter S. H. Leeflang,et al. The changing consumer in the European Union: A 'meta-analysis.' , 1995 .
[21] Rajdeep Grewal,et al. The Role of the Institutional Environment in Marketing Channels , 2002 .
[22] Venkatesh Shankar,et al. Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration , 1997 .
[23] Donald R. Lehmann,et al. Sales through Sequential Distribution Channels: An Application to Movies and Videos , 2000 .
[24] Rosellina Ferraro,et al. Where the rubber meets the road : a model of in-store consumer decision making , 1998 .
[25] Dipak C. Jain,et al. Why the Bass Model Fits without Decision Variables , 1994 .