Chapter 12 Immersive Experiences in Online Higher Education: Virtual Presence and Flow

Recent research on immersive experiences in online environments for higher education has attributed a fundamental role to two distinct yet connected psychological phenomena: the feelings of being virtually present in the education environment, often simply called presence, and peak episodes of flow. The authors conceptually delimitate these two psychological facets of e-learners’ experiences and examine their interplay. The authors show how flow episodes are elicited by students’ sense of control over the online education environment, their attention being focussed on the learning tasks, and their feelings of being physically placed in the online education setting. Also, the interactivity created by the online education environment evokes an e-learner’s imagery, which in turn triggers presence feelings and episodes of flow. The authors further show that, although presence and flow are triggered by some common antecedents, they differ in the object of the individual’s immersion, and that presence feelings facilitate flow. Moreover, the authors provide practical recommendations for higher education institutions, policy makers and the academic and information and communication technology community involved in e-learning, to make sure e-learner experiences reach their fullest potential.

[1]  R. W. White Motivation reconsidered: the concept of competence. , 1959, Psychological review.

[2]  J. Rotter Generalized expectancies for internal versus external control of reinforcement. , 1966, Psychological monographs.

[3]  E. Deci,et al.  The support of autonomy and the control of behavior. , 1987, Journal of personality and social psychology.

[4]  Linda L. Price,et al.  The Role of Imagery in Information Processing: Review and Extensions , 1987 .

[5]  F. Massimini,et al.  The systematic assessment of flow in daily experience , 1988 .

[6]  Ann-Marie K. Baronas,et al.  Restoring a Sense of Control During Implementation: How User Involvement Leads to System Acceptance , 1988, MIS Q..

[7]  E. Goetz,et al.  Imagination in Story Reading: The Role of Imagery, Verbal Recall, Story Analysis, and Processing Levels , 1990 .

[8]  H. Lefcourt,et al.  Locus of control. , 1991 .

[9]  Jonathan Steuer,et al.  Defining virtual reality: dimensions determining telepresence , 1992 .

[10]  Fred D. Davis,et al.  Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1 , 1992 .

[11]  Dennis L. Hoffman,et al.  Marketing in Hypermedia Computer-Mediated Environments : Conceptual Foundations 1 ) , 1998 .

[12]  M. Csíkszentmihályi,et al.  The effect of perceived challenges and skills on the quality of subjective experience. , 1996, Journal of personality.

[13]  Matthew Lombard,et al.  At the Heart of It All: The Concept of Presence , 2006 .

[14]  Frank Biocca,et al.  Telepresence via Television: Two Dimensions of Telepresence May Have Different Connections to Memory and Persuasion , 2006, J. Comput. Mediat. Commun..

[15]  Viswanath Venkatesh,et al.  Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation , 1999, MIS Q..

[16]  Viswanath Venkatesh,et al.  Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model , 2000, Inf. Syst. Res..

[17]  Donna L. Hoffman,et al.  Measuring the Customer Experience in Online Environments: A Structural Modeling Approach , 2000 .

[18]  Rolf T. Wigand,et al.  Exploring Web users' optimal flow experiences , 2000, Inf. Technol. People.

[19]  Marios Koufaris,et al.  Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior , 2002, Inf. Syst. Res..

[20]  Viswanath Venkatesh,et al.  User Acceptance Enablers in Individual Decision Making About Technology: Toward an Integrated Model , 2002, Decis. Sci..

[21]  Gregory M. P. O'Hare,et al.  Presence Equation: An Investigation into Cognitive Factors Underlying Presence , 2003, Presence: Teleoperators & Virtual Environments.

[22]  Frank Biocca,et al.  Toward a More Robust Theory and Measure of Social Presence: Review and Suggested Criteria , 2003, Presence: Teleoperators & Virtual Environments.

[23]  Namin Shin Transactional Presence as a Critical Predictor of Success in Distance Learning , 2003 .

[24]  Ilju Rha,et al.  Optimal flow experience in web-based instruction , 2005 .

[25]  María Sicilia,et al.  EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition , 2005 .

[26]  K. Kiili Content creation challenges and flow experience in educational games: The IT-Emperor case , 2005, Internet High. Educ..

[27]  Namin Shin,et al.  Online learner's 'flow' experience: an empirical study , 2006, Br. J. Educ. Technol..

[28]  L. Liao A Flow Theory Perspective on Learner Motivation and Behavior in Distance Education , 2006 .

[29]  Soung Hie Kim,et al.  ERP training with a web-based electronic learning system: The flow theory perspective , 2007, Int. J. Hum. Comput. Stud..

[30]  Christoph Klimmt,et al.  A Process Model of the Formation of Spatial Presence Experiences , 2007 .

[31]  Robert H. Davis,et al.  Conceptualizing and Measuring the Optimal Experience of the eLearning Environment , 2007 .

[32]  Szu-Yuan Sun,et al.  An empirical analysis of the antecedents of web-based learning continuance , 2007, Comput. Educ..

[33]  D. Garrison,et al.  Researching the community of inquiry framework: Review, issues, and future directions , 2007, Internet High. Educ..

[34]  Raquel-Amaya Martínez González,et al.  Psychopedagogical components and processes in e-learning. Lessons from an unsuccessful on-line course , 2007, Comput. Hum. Behav..

[35]  Eric T. G. Wang,et al.  Understanding Web-based learning continuance intention: The role of subjective task value , 2008, Inf. Manag..

[36]  S. Engeser,et al.  Flow, performance and moderators of challenge-skill balance , 2008 .

[37]  Bartholomäus Wissmath,et al.  Playing online games against computer- vs. human-controlled opponents: Effects on presence, flow, and enjoyment , 2008, Comput. Hum. Behav..

[38]  Ellen Skinner,et al.  Perceived Control, Coping, and Engagement , 2008 .

[39]  Johannes Keller,et al.  Locus of control and the flow experience: An experimental analysis , 2008 .

[40]  David Hinds,et al.  Engaging Group E-Learning in Virtual Worlds , 2009, J. Manag. Inf. Syst..

[41]  Chunhua Ju,et al.  A cross-cultural comparison of the impact of Social Presence on website trust, usefulness and enjoyment , 2009, Int. J. Electron. Bus..

[42]  Thomas W. Schubert A New Conception of Spatial Presence: Once Again, with Feeling , 2009 .

[43]  Szu-Yuan Sun,et al.  What influences college students to continue using business simulation games? The Taiwan experience , 2009, Comput. Educ..

[44]  Tsung-Hsien Kuo,et al.  How can one amplify the effect of e-learning? An examination of high-tech employees' computer attitude and flow experience , 2010, Comput. Hum. Behav..

[45]  Hokyoung Ryu,et al.  To Flow and Not to Freeze: Applying Flow Experience to Mobile Learning , 2010, IEEE Transactions on Learning Technologies.

[46]  Ming-Chi Lee,et al.  Explaining and predicting users' continuance intention toward e-learning: An extension of the expectation-confirmation model , 2010, Comput. Educ..

[47]  Patrick R. Thomas,et al.  Cognitive styles and instructional design in university learning , 2010 .

[48]  S. J. Backman,et al.  Student Attitude Toward Virtual Learning in Second Life: A Flow Theory Approach , 2010 .

[49]  Murugan Anandarajan,et al.  Experiencing flow with instant messaging and its facilitating role on creative behaviors , 2010, Comput. Hum. Behav..

[50]  Alessandro De Gloria,et al.  Investigating the added value of interactivity and serious gaming for educational TV , 2011, Comput. Educ..

[51]  Kyu Yon Lim,et al.  Online university students' satisfaction and persistence: Examining perceived level of presence, usefulness and ease of use as predictors in a structural model , 2011, Comput. Educ..

[52]  Giuseppe Riva,et al.  The Role of Immersion and Narrative in Mediated Presence: The Virtual Hospital Experience , 2011, Cyberpsychology Behav. Soc. Netw..

[53]  F. Nah,et al.  Enhancing%' or paper_id like 'brand equity through flow and telepresence: a comparison of 2D and 3D virtual worlds , 2011 .

[54]  Yung-Ming Cheng,et al.  Antecedents and consequences of e‐learning acceptance , 2011, Inf. Syst. J..

[55]  Youngkyun Baek,et al.  Exploring factors of media characteristic influencing flow in learning through virtual worlds , 2011, Comput. Educ..

[56]  Bartholomäus Wissmath,et al.  Immersion in Computer Games: The Role of Spatial Presence and Flow , 2011, Int. J. Comput. Games Technol..

[57]  Lesya M. Hassall,et al.  An Examination of a Theory of Embodied Social Presence in Virtual Worlds , 2011, Decis. Sci..

[58]  Yu-chen Hsu,et al.  An experimental study of learner perceptions of the interactivity of web-based instruction , 2012, Interact. Comput..

[59]  Saniye Tugba Bulu,et al.  Place presence, social presence, co-presence, and satisfaction in virtual worlds , 2012, Comput. Educ..

[60]  Echo Huang,et al.  Online Experiences and Virtual Goods Purchase Intention , 2012, Internet Res..

[61]  Bas Jan Kolloffel,et al.  Exploring the relation between visualizer-verbalizer cognitive styles and performance with visual or verbal learning material , 2012 .

[62]  Katharina Scheiter,et al.  Examining learning from text and pictures for different task types: Does the multimedia effect differ for conceptual, causal, and procedural tasks? , 2012, Comput. Hum. Behav..

[63]  Nian-Shing Chen,et al.  A model for social presence in online classrooms , 2012, Educational Technology Research and Development.

[64]  Eva A van Reijmersdal,et al.  Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience , 2012 .

[65]  Lucia Monacis,et al.  Self-regulated Strategies in an e-learning Environment , 2012 .

[66]  Johannes Keller,et al.  Flow and Its Affective, Cognitive, and Performance-Related Consequences , 2012 .

[67]  Eun Kyung Kim,et al.  Structural Relationships among E-learners' Sense of Presence, Usage, Flow, Satisfaction, and Persistence , 2013, J. Educ. Technol. Soc..

[68]  Lorena Blasco-Arcas,et al.  Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance , 2013, Comput. Educ..

[69]  Anthony Faiola,et al.  Correlating the effects of flow and telepresence in virtual worlds: Enhancing our understanding of user behavior in game-based learning , 2013, Comput. Hum. Behav..

[70]  Katharina Scheiter,et al.  Is spoken text always better? Investigating the modality and redundancy effect with longer text presentation , 2013, Comput. Hum. Behav..

[71]  Francisco J. Martínez-López,et al.  Modelling students' flow experiences in an online learning environment , 2014, Comput. Educ..

[72]  Francisco J. Martínez-López,et al.  Another look at 'being there' experiences in digital media: Exploring connections of telepresence with mental imagery , 2014, Comput. Hum. Behav..

[73]  Stephan Schwan,et al.  How does interactivity in videos affect task performance? , 2014, Comput. Hum. Behav..

[74]  Analía Amandi,et al.  Detecting students' perception style by using games , 2014, Comput. Educ..

[75]  Miltiadis D. Lytras,et al.  A recommender agent based on learning styles for better virtual collaborative learning experiences , 2015, Comput. Hum. Behav..

[76]  Antoni Meseguer-Artola,et al.  How do the experiences of virtual presence and flow differ? evidence from engineering and ICT online education , 2016 .

[77]  Antoni Meseguer-Artola,et al.  Presence in personalised e-learning – the impact of cognitive and emotional factors and the moderating role of gender , 2016, Behav. Inf. Technol..

[78]  Antoni Meseguer-Artola,et al.  E-learning continuance: The impact of interactivity and the mediating role of imagery, presence and flow , 2016, Inf. Manag..

[79]  Antoni Meseguer-Artola,et al.  Interactive Learning Environments , 2022 .

[80]  Esther Thorson,et al.  Why Narrative Ads Work: An Integrated Process Explanation , 2017 .

[81]  Mubarak Mohammad,et al.  Matching and Ranking Trustworthy Context-Dependent Universities: A Case Study of the King Abdullah Scholarship Program , 2017, Int. J. Semantic Web Inf. Syst..

[82]  Antoni Meseguer-Artola,et al.  Flow in e-learning: What drives it and why it matters , 2017, Br. J. Educ. Technol..