FACTORS THAT DRIVERS SAY MOTIVATE SAFE DRIVING PRACTICES

This national survey was designed to identify factors that motivate safe driving behaviors and to determine how people rate the safety of their driving. It was found that drivers tended to rate themselves above average in terms of being safe drivers. Negative consequences such as the potential for a car crash and increase in car insurance were cited as important factors in increasing concern for safe driving. It was concluded that increased enforcement and awareness of negative outcomes may be effective in promoting safe driving practices.

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