A Bipolar Adjective Screening Methodology

the Evaluative, Potency, and Activity factors may be used to determine the bipolar adjectives-in essence, replicate Osgood's thesaurus study. However, since Osgood reports the factor loadings for the bipolar adjectives, an alternative, to replicating Osgood's factor analysis is to select the required number of bipolar adjectives based upon the factor loadings reported in Osgood's thesaurus study. The problem with selecting bipolar adjectives in this manner is that in different research settings the semantic impact evoked by these bipolar adjectives may bear no relationship to the magnitude of Osgood's factor